Friday was interesting for sure...the day started off fine enough, and then our servers crashed. We had recently released Aptana out into the public, and somehow we found ourselves on Digg. One minute it was 300 diggs, then 400, then 500, and so on throughout the day. 
At one point, we were trailing a story about a Google talk update and being furiously chased by a story about an armored bulldozer rampaging through a small town, destroying everything in its path (A most mesmerizing story, by the way). By the end of the day, however, we'd managed to pull ahead and emerged as the top story on Digg last Friday.
So what is Aptana? Aptana is a Web IDE (Integrated Development Environment). Some people are very happy with EditPlus, Notepad2, Textmate, for web work but Aptana is about the entire development experience for "Web 2.0" applications--JavaScript, HTML and CSS, particularly in providing code assistance against the ever-expanding array of JavaScript libraries out there. People have said some exceptionally nice things about it so far, and we're incredibly happy that we've created a product people find so helpful in their day-to-day work. I'll write more about it when I have some helpful tips to post, but for now, you can check it out here.