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  • Ingo Portrait I'm involved in software development, writing, photography, and food. I'm currently working at Aptana on web tools and technologies. Previously, I worked at DefenseWeb Technologies as CTO building a web application framework in C# and ASP.Net. Contact me at ingo at aptana.com
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Nothing To Free But Fear Itself

I often enjoy reading the various Microsoft Rumor/Analyst weblogs. Joe Wilcox puts out a good one, somewhat for the content, but because he also skillfully blends writing about interesting topics, but at the same time using it as a marketing technique for his consultant services.

However, this quote caught my eye:

“Taking a page from freeware/shareware software and another from open source, Microsoft will offer a fear [my emphasis] version, SQL Server 2005 Express. Competitors and partners, there is a trend here. Visual Studio .NET 2005 also comes in a free, Express Edition.”

Giving things away is a hallmark of Microsoft product marketing, and as a third-party developer, one often wonders what piece of functionality will get folded into the operating system next (think Norton AntiVirus in the latest example). Either way, it's a funny Freudian slip.

Entry posted on Thursday, February 24, 2005 5:31 PM

Comments

1. At 3/29/2005 3:49 PM, Bertrand Le Roy wrote:
:) Fear! Well, actually, he's also wrong. The prices for the Express versions of Visual Studio 2005 have been announced and they're not free, but around $49 IIRC.
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I know--we're very excited. Free would have been better, but $49 is still a great deal.
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